Arusha Computing Centre

Imparting Knowledge & Technical Skills

digital marketing managment

Mastering the Fundamentals of Digital Marketing

Learning Outcomes

Successful candidates will be able to define different elements of digital marketing, understand what goes into a campaign and identify the typical goals used. 

After passing the modules, candidates will feel confident carrying out digital marketing tasks effectively and efficiently. 

They will be able to:

  • Understand the key concepts and terms used in digital marketing.
  • Recognize the importance of different tactics and when to use them.
  • Identify different tools and platforms and know what they are used for.
  • Outline the considerations and options for creating campaigns.
  • Understand insights and analytics and what services are available to measure them.

Module Overview

Category Skill Set
Digital Marketing Concepts
  • Key Concepts
  • Planning
Web Presence
  • Web Presence Options
  • Website Considerations
  • Search Engine Optimization (SEO)
Social Media Setup
  • Social Media Platforms
  • Social Media Accounts
Social Media Management
  • Social Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales
Online Marketing and Advertising
  • Online Advertising
  • E-mail Marketing
  • Mobile Marketing
Analytics
  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-mail Marketing and Online Advertising Analytics

Why Choose Us?

At Arusha Computing Centre, we are committed to providing a learning experience that is both effective and engaging. Our course offers:

  • Interactive sessions with expert instructors.
  • Real-world case studies and practical exercises.
  • Flexible learning schedules.
  • Access to a wide range of resources and support.

Enroll Today!

Start your learning journey today. Enroll in our courses for a straightforward, impactful educational experience. 

Call us today

Related Courses